About

We're building
the format your customers
already love.

Your customers spend hours every week in vertical, swipeable video. They go back to their banking app to do a transfer — and the bank tells them about a new feature with a 12-paragraph email. AppCast closes that gap.

Our mission

“Bring the most engaging media format on earth inside every app that matters.”

Principles

Three things
we won't compromise on.

Boring is the enemy of trust.

Banking, healthcare, fintech — the moments that matter most are usually communicated in the dullest format possible (an email, a PDF, an in-app banner). We think the medium that built TikTok and Reels works better.

Help the team that has to ship.

Product marketers, growth teams, and ops people are the ones who actually need to communicate every week. AppCast is built so they can do it without filing a ticket with engineering or video production.

Take security as seriously as the bank does.

We run on the same compliance posture our customers expect of themselves: encrypted at rest, transit, and in-memory. SOC-2 in progress, DPA on request, BYO keys when you want them.

Team

A small team. A specific obsession.

We're a senior product + ML team based across North America. More about the people behind AppCast soon. In the meantime, the fastest way to know us is to talk to us directly.

Want to see it inside your app?