FAQ

Everything you might ask
in the sales call.

We'd rather you self-serve than wait. If we missed your question, we're at hello@appcaststudio.com.

Pricing & billing
What plans does AppCast offer, and how is it priced?+

Three plans — Starter ($499/mo), Growth ($1,499/mo) and Enterprise (custom). Each plan includes a monthly allowance of AI-generated videos. Manual MP4 uploads are unlimited on every plan. See the full feature matrix on the /pricing page.

What's an 'AI credit' — and why isn't it just included?+

Each AI-generated video uses three real services under the hood (script generation, animated avatar, voice-over). Those have a per-video compute cost. To stay honest, we bundle a fair allowance into each plan and bill overage at our cost + platform fee. Light users don't subsidize heavy users.

Do I need to pay for every Financial Institution / brand I manage?+

Starter is single-tenant. Growth includes 5 tenants. Enterprise is unlimited. Each tenant gets its own brand, slug, admin team, and analytics.

Can I bring my own AI provider keys?+

Yes on Growth and Enterprise. You'll pay the underlying providers directly and we'll discount the platform fee. Starter is bundled-only to keep onboarding simple.

Can I try AppCast before committing?+

Yes — book a 20-minute demo and we'll generate your first AppCast broadcast live on the call (we cover the credits). After that you can sign up on a monthly plan with no commitment; cancel any time and your data is exportable.

AI video generation
How does the AI presenter work?+

You type a plain-English prompt (e.g. 'we just launched instant transfers'). Our Studio writes a 30-second script in your brand tone, generates a brand-matched animated avatar, voices it with an AppCast voice you pick, drops in product screenshots, and overlays your logo. You preview, then publish.

Can I use my own face / spokesperson?+

Coming in Q3 2026 on Enterprise. You'll upload short reference videos and we'll fine-tune a presenter that looks like your real spokesperson. Today, you can pick from 24 stock avatars or generate a brand-matched synthetic one.

What languages are supported?+

Scripts: 27 languages. Voices: 12 premium AppCast voices in 8 languages today (more on Enterprise). Avatar lip-sync supports all 27.

How long does it take to generate one video?+

Typical generation time is 60–90 seconds end-to-end. The Studio shows progress per step (script → avatar → voice → composition).

SDKs & embed
Which platforms have official SDKs?+

React (@appcast/react), React Native (@appcast/react-native), Flutter (appcast), iOS Swift (Swift Package Manager) and Android Kotlin (Maven Central). All open-source MIT. Anything else can hit our REST API directly.

How do I embed AppCast inside my existing app?+

Two lines of code. For web it's a script tag with data-attributes; for mobile it's a one-line component that mounts a WKWebView / WebView. See /developers for live examples and copy-pasteable snippets per language.

Can I customize the look and feel?+

Yes — pick a layout (auto / mobile / web / sidebar), set brand color, logo, tagline, engagement toggles per video, and CTA labels. Custom CSS hooks ship on Growth.

Security & data
How do you handle our customer data?+

All traffic is TLS 1.3. Videos and metadata are encrypted at rest with AES-256. We never train AI models on your data — period. We run weekly automated backups; Enterprise gets BYOK and geo-pinned storage.

Are you SOC-2 / GDPR compliant?+

SOC-2 Type II is in progress (target Q3 2026). We sign DPAs and SCCs today; GDPR data subject requests are handled within 30 days. CCPA opt-out is built in.

Can I delete a user's engagement data on demand?+

Yes — there's a per-user purge API and a UI in the platform admin. Public engagement counts are recomputed from the remaining events.

A/B testing & analytics
How does A/B testing work?+

Every video has variants (you can have up to 4). When a user opens the feed, we deterministically assign them to a variant by session and remember it across visits. We compute view, complete, like, share, and tap rates per variant, plus a confidence score for the winner.

How long does an A/B test need to run?+

Depends on your traffic. The dashboard tells you 'still gathering data' until we hit 95% confidence on at least one metric. For a video with 5k impressions, that's usually 24–72 hours.

Can I export raw analytics for our BI tool?+

Yes — CSV export on Starter, weekly S3 dumps on Growth, real-time streaming via webhook on Enterprise.

Support & contracts
What support do I get?+

Email support on every plan with 1 business day response. Growth adds priority chat and a 4-hour response SLA. Enterprise adds a dedicated CSM, 24/7 incident response, and a 99.95% uptime SLA.

What happens to my data if I leave?+

You get a one-click export of every video, comment, and analytics record (S3 bucket or HTTPS bundle). We delete your tenant within 30 days of cancellation. No lock-in, no retention fees.

Still have questions?

We answer them all in a 20-minute call. No slide deck.